Launching October 28.
You’ll never look at fragrance the same way again.

For a long time, perfume has been one of beauty's best-kept secrets. Behind the word "parfum" on the label, there could be dozens of hidden ingredients, and no way of knowing what you were really wearing.

We weren't okay with that.

We built Under Your Skin around one promise: no hormone-disrupting substances. Yet the world of perfume kept asking us to look the other way. But we never stopped loving the feeling of a beautifully crafted scent.

So, we decided to create Fragrances. Without the secrecy, without the compromises, and without the toxins and hormone disruptors. Every fragrance is verified by RISE as free from more than 2,100 banned substances.

A close-up lifestyle shot of a woman wearing a large woven straw sun hat and holding a dark red rhubarb to her lips against a light neutral background.
A woman in a white dress sits on a grassy path in a wooded outdoor setting, with white garments hanging on a clothesline above her. A basket of colorful tomatoes is in front of her, and she holds a tomato near her face.
Three people wearing white robes stand on a rocky lakeshore under a blue sky with clouds, facing a large body of water.
Kvinna i vit klänning med en vit rosett i håret går genom en sommaräng med en flätad korg.

Transparency

What hides in the word “parfum”?

Fragrance law doesn't require a brand to disclose what's inside, most hide behind the word “Parfum.” We list every ingredient on the label anyway.

On an ingredient list, “parfum” isn't one ingredient. It's a catch-all. Behind it there may be ten substances or three thousand, and because the formula counts as a trade secret, the person who reads the label learns about as much as the one who doesn't.

A typical label

Alcohol denat., Parfum, Aqua.

One word. Anywhere from a few to thousands of substances.

Our label · Cold Plunge

Grapefruit, bergamot, rosemary, sea salt accord, mineral musk — and every ingredient behind them.

Every note named. Every ingredient reviewed by a toxicologist and a dermatologist.

No phthalates
No alcohol
fragrance oils
2,100+ ingredients banned