The toxic relationship

It's not you. It's what's in the bottle.

Shop the clean switch
The morning math
168

chemicals in your morning routine. Most were never tested for hormone safety.

The EU restricts 1700 of them. The US restricts only 11. We ban 2100.

Non-toxic bestsellers

  • 20% OFF
    Density Kit

    Density Kit

    Density Kit

    Thicker, Fuller-looking Hair
    768 kr
    768 kr 960 kr
    Total value 1,200 kr
  • 20% OFF
    Clean Kit

    Clean Kit

    Clean Kit

    For Normal to Oily & Greasy Hair
    504 kr
    504 kr 630 kr
    Total value 720 kr
  • 20% OFF
    Density Drops 3-Pack

    Density Drops 3-Pack

    Density Drops 3-Pack

    For Thicker, Fuller hair
    952 kr
    952 kr 1,190 kr
    Total value 1,440 kr
  • 20% OFF
    Powder Dry Shampoo

    Powder Dry Shampoo

    Powder Dry Shampoo

    3 Clean Ingredients for Instantly Fresh Hair
    296 kr
    296 kr 370 kr
EXPLORE ALL PRODUCTS
Read the label

If a brand can't tell you exactly what's in it - and why it's there - that's not transparency.

That's the warning.

It's time to break up with your toxic shampoo

  • 20% OFF
    Powder Dry Shampoo

    Powder Dry Shampoo

    Powder Dry Shampoo

    3 Clean Ingredients for Instantly Fresh Hair
    296 kr
    296 kr 370 kr
  • 20% OFF
    Clean Shampoo

    Clean Shampoo

    Clean Shampoo

    Normal to greasy hair
    288 kr
    288 kr 360 kr
  • 20% OFF
    Density Shampoo

    Density Shampoo

    Density Shampoo

    For Thicker and Stronger Hair
    288 kr
    288 kr 360 kr
  • 20% OFF
    Clean Conditioner

    Clean Conditioner

    Clean Conditioner

    Normal to greasy hair
    288 kr
    288 kr 360 kr
EXPLORE CLEAN SHAMPOO
TESTED FOR HORMONE SAFETY
ZERO

endocrine disruptors. Every formula tested by toxicologists in Sweden before it ships.

We don't guess. Tested by toxicologists in Sweden.

No SLS / SLESParaben-freeNo PFASCruelty-freeToxicologist & Dermatologist testedMade in Sweden
The clean switch

High-performance haircare, hormone-conscious by design.

98%

noticed new baby hairs within 60 days with our Density kit

Density Kit

Density Kit

960 kr

Shampoo, conditioner & drops. Turmeric stem cells for visible thickness.

Add to bag
Clean Kit

Clean Kit

630 kr

Gentle shampoo & conditioner. Balances, resets and purifies the scalp.

Add to bag
Density Drops

Density Drops

480 kr

An activating scalp serum that stimulates hair follicles and helps prevent hair loss.

Add to bag
Not sure where to start

Take the 2-minute hair quiz.

Density, scalp balance or a gentle reset - we'll match you to the right routine.

Start the hair quiz
INCI decoder

Check what's on your label.

Paste the ingredient list from any bottle in your shower. We'll flag what we choose to leave out.

Fewer, better products. Bigger impact.

You shouldn't need a chemistry degree to protect your body. So we did the reading for you.

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End the toxic relationship

Do you know what's under your skin?

MAKE THE SWITCH

See what's new about our brand - and why →

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