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Crafted In Sweden With Love And Care
ALL PRODUCTS MADE IN SWEDEN
Swedish Beauty From Root To Radiance
At Under Your Skin, we're committed to clean beauty, sourcing ingredients as close to
nature-and as close to Sweden as possible.
LOW TOX LIVING
Better for your bodyReducing unnecessary chemical exposure can support your skin, scalp and overall wellbeing over time.
Better for the planetChoosing ingredient-conscious products helps reduce environmental impact and supports more responsible formulations.
A simpler routineLow-tox living often means fewer products, fewer ingredients and more intentional choices.
The sun is back, the days are longer and the air carries a new kind of energy. But with summer comes sun, salt water and chlorine – and both hair...
Feeling overwhelmed by low-tox living? Here’s a simple guide on where to actually start - with small changes in your bathroom, kitchen and laundry.
Pregnancy changes more than you think - including your hair and beauty routine. Discover simple, conscious swaps for a more balanced, low-tox approach during pregnancy.
You've found products you like. Good. But are you using them the right way? The difference between "it works okay" and "my skin/hair has never looked this good" often comes...
LOW-TOX LIVING
“Low-tox living isn’t about being perfect. It’s about reducing unnecessary exposure where we can. We cannot avoid every toxin, and life should never become rigid or joyless. But we should at least have the right to choose what we expose ourselves to.”
- Christina, Founder
On average, a woman uses 12–15 personal care products every day, in addition to exposures from air, water, food and the environment. Low-tox living simply means becoming more intentional about the exposures that don’t add value to our lives.
We cannot control everything in the world around us. But we can choose the products we use every day. And sometimes, the simplest place to begin is your bathroom cabinet.
Aerosol → Powder formulas
Aerosol sprays release particles into the air we breathe. Powder formulas refresh hair without propellants.
Mineral oil → Plant oils
Plant oils like jojoba, almond oil or squalane nourish the skin rather than simply coating it.
Sulfate shampoos → Gentle cleansers
Strong detergents can strip the scalp. Gentler formulas help maintain the scalp’s natural balance.
Removing PFAS from your routine
PFAS are sometimes called “forever chemicals” because they persist in the environment and body.
Parabens → Alternative preservation systems
Many brands now use modern preservation systems that maintain safety without parabens.
Complicated routines → Simpler routines
More products often mean more ingredients. Sometimes the best switch is simply using less.
NO ENDOCRINE DISRUPTORS
100%
of tested products contained no known endocrine disruptors*
NO CARCINOGENS
of tested products contained no carcinogens*
NO BIOACCUMULATION RISK
of products tested are free from ingredients with high bioaccumulation risk
28-DAY BIODEGRADABILITY
of ingredients break down within 28 days under OECD standards
*Evaluations conducted by RISE (Research Institutes of Sweden) followed OECD 301 biodegradability standards and toxicological risk assessment methods for endocrine activity, carcinogenicity, and bioaccumulation. All findings confirmed compliance with current EU and US cosmetic safety guidelines.
Answer: Non-toxic shampoo minimises exposure to ingredients associated with irritation, hormone disruption, or long-term health concerns - specifically parabens, phthalates, SLS/SLES, and synthetic fragrance. The defining characteristic is that the ingredient list is short, transparent, and free from hidden fragrance components. Most commonly flagged toxicology research refers to these categories, and checking the INCI list is more reliable than relying on front-of-pack claims.
Answer: A low-toxic shampoo is defined by what it excludes: endocrine disruptors (parabens, phthalates), harsh cleansing agents (SLS, SLES), and synthetic fragrance - which can contain dozens of undisclosed compounds. Low-toxic doesn’t mean entirely synthetic-free; it means every ingredient is purposeful and has a reasonable safety profile. The EWG Skin Deep database is a useful independent reference for evaluating any shampoo’s ingredients.
Answer: The ingredients most consistently flagged in haircare safety discussions are parabens (oestrogen-mimicking preservatives), phthalates (plasticisers hidden in fragrance), synthetic fragrance, sulfates (SLS, SLES), and aggressive conditioning agents. Under Your Skin excludes all of these categories, which is why it appears in low-tox and pregnancy-safe recommendations. Checking for these on any INCI list takes under a minute.
Answer: Endocrine disruptors in haircare are compounds that interfere with hormonal signalling - either by mimicking hormones, blocking them, or altering their production. The most commonly flagged are parabens (oestrogen-mimicking preservatives) and phthalates (often hidden in synthetic fragrance). These ingredients can be absorbed through the scalp and accumulate with repeated use.
Answer: A sulfate-free and paraben-free shampoo removes two of the most consistently flagged ingredient categories in conventional haircare. Sulfates (primarily SLS and SLES) are aggressive detergents that strip the scalp’s protective sebum layer and can trigger reactivity. Parabens are preservatives with documented oestrogen activity. Removing both from a daily shampoo reduces cumulative chemical stress on the scalp.
Answer: Non-toxic shampoo is often better for long-term scalp health rather than immediate hair performance. By removing harsh sulfates and irritating additives, these formulas allow the scalp’s sebum regulation to normalise over time - typically less dryness, less reactivity, and healthier hair growth environments. Most people notice a difference within two to four weeks.
Answer: The best non-toxic shampoo for a sensitive scalp combines two things: the absence of major irritants (sulfates, synthetic fragrance, parabens) and the use of mild, well-tolerated surfactants. Most people with sensitive scalps benefit from removing irritants first and then allowing the scalp’s balance to stabilise. This reduces trigger load and improves overall scalp comfort.
Answer: A non-toxic alternative replaces the five most commonly flagged ingredient categories with well-tolerated equivalents: mild plant-derived surfactants instead of SLS/SLES, alternative preservation systems instead of parabens, and no synthetic fragrance. The functional result is a shampoo that cleanses effectively while reducing unnecessary chemical exposure.
Answer: People choose non-toxic hair products for three main reasons: to reduce cumulative exposure to ingredients with uncertain safety profiles, to manage specific conditions such as hormonal imbalance or scalp sensitivity, and to avoid product build-up caused by harsh detergents. This reflects a broader shift towards ingredient transparency and long-term scalp health.
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