LOW-TOX LIVING

LOW TOX LIVING

Christina and Lovisa Hahn

3 Reasons to Choose Low-Tox Living

Better for your body
Reducing unnecessary chemical exposure can support your skin, scalp and overall wellbeing over time.

Better for the planet
Choosing ingredient-conscious products helps reduce environmental impact and supports more responsible formulations.

A simpler routine
Low-tox living often means fewer products, fewer ingredients and more intentional choices.

LOW-TOX LIVING

Why Toxin Load Matters

“Low-tox living isn’t about being perfect. It’s about reducing unnecessary exposure where we can. We cannot avoid every toxin, and life should never become rigid or joyless. But we should at least have the right to choose what we expose ourselves to.”

- Christina, Founder


On average, a woman uses 12–15 personal care products every day, in addition to exposures from air, water, food and the environment. Low-tox living simply means becoming more intentional about the exposures that don’t add value to our lives.

We cannot control everything in the world around us. But we can choose the products we use every day.

And sometimes, the simplest place to begin is your bathroom cabinet.

6 Tiny Switches for a Low-Tox Routine

  • Aerosol → Powder formulas

    Aerosol sprays release particles into the air we breathe. Powder formulas refresh hair without propellants.

  • Mineral oil → Plant oils

    Plant oils like jojoba, almond oil or squalane nourish the skin rather than simply coating it.

  • Sulfate shampoos → Gentle cleansers

    Strong detergents can strip the scalp. Gentler formulas help maintain the scalp’s natural balance.

  • Removing PFAS from your routine

    PFAS are sometimes called “forever chemicals” because they persist in the environment and body.

  • Parabens → Alternative preservation systems

    Many brands now use modern preservation systems that maintain safety without parabens.

  • Complicated routines → Simpler routines

    More products often mean more ingredients. Sometimes the best switch is simply using less.

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Europe bans 1,600+. The U.S. bans 11. We exclude 2,100+ harmful chemicals.

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TOXIC TERMINOLOGY

  • What is it?
    Aerosols are spray products that use propellants like butane or propane to disperse ingredients into the air.

    Why some people avoid them:
    When sprayed, aerosols release fine particles that can be inhaled and contribute to unnecessary daily chemical exposure.

    Where you’ll commonly find them:
    • Dry shampoos
    • Hairsprays
    • Deodorants
    • Sunscreens

    Our approach:
    Instead of aerosol propellants, we use powder-based formulas that refresh the hair without dispersing particles into the air.
  • What is it?
    Silicones are synthetic ingredients used in haircare to create smoothness, shine and slip.

    Why some people avoid them:
    They can build up on the hair and scalp over time, sometimes making hair feel heavy or preventing moisture from penetrating the hair shaft.

    Where you’ll commonly find them:
    • Conditioners
    • Hair serums
    • Styling creams

    Our approach:
    Instead of synthetic silicones that coat the hair, we use nourishing plant oils like coconut to support softness and natural shine.
  • What is it?
    Sulfates are cleansing agents that create foam in shampoos and cleansers.

    Why some people avoid them:
    Some sulfates can be harsh on the scalp and may strip natural oils from the hair and skin.

    Where you’ll commonly find them:
    • Shampoos
    • Face cleansers
    • Body washes

    Our approach:
    Instead of harsh sulfates, we use gentle cleansing systems supported by scalp-balancing ingredients like coconut and algae extracts.
  • What is it?
    Parabens are preservatives used to prevent bacteria and mold growth in cosmetics.

    Why some people avoid them:
    Some parabens have been studied for their potential to mimic estrogen in the body.

    Where you’ll commonly find them:
    • Moisturizers
    • Shampoos
    • Makeup
    • Lotions

    Our approach:
    Instead of parabens, we use modern preservation systems that maintain product safety while supporting skin compatibility.
  • What is it?
    PFAS are sometimes called “forever chemicals” because they break down very slowly in the environment.

    Why some people avoid them:
    They may accumulate over time in both the body and environment.

    Where you’ll commonly find them:
    • Waterproof makeup
    • Long-lasting cosmetics
    • Some hair and skincare products

    Our approach:
    Instead of persistent synthetic compounds, we focus on high-performance plant-based actives such as Capilia Longa.
  • What is it?
    Phthalates are chemicals often used to stabilize fragrance in cosmetic products.

    Why some people avoid them:
    Some studies have explored their potential effects on hormones.

    Where you’ll commonly find them:
    • Perfumes
    • Hair sprays
    • Fragranced products

    Our approach:
    Instead of fragrance stabilizers like phthalates, we prioritize transparent formulations and naturally derived ingredients.
image of products texture drops.

SCIENTIFICALLY CLEAN BEAUTY

  • NO ENDOCRINE DISRUPTORS

    100%

    of tested products contained no known endocrine disruptors*

  • NO CARCINOGENS

    100%

    of tested products contained no carcinogens*

  • NO BIOACCUMULATION RISK

    100%

    of products tested are free from ingredients with high bioaccumulation risk

  • 28-DAY BIODEGRADABILITY

    100%

    of ingredients break down within 28 days under OECD standards

*Evaluations conducted by RISE (Research Institutes of Sweden) followed OECD 301 biodegradability standards and toxicological risk assessment methods for endocrine activity, carcinogenicity, and bioaccumulation. All findings confirmed compliance with current EU and US cosmetic safety guidelines.

image of products texture drops.
  • Question: What is non-toxic shampoo?

    Answer: Non-toxic shampoo minimises exposure to ingredients associated with irritation, hormone disruption, or long-term health concerns - specifically parabens, phthalates, SLS/SLES, and synthetic fragrance. The defining characteristic is that the ingredient list is short, transparent, and free from hidden fragrance components. Most commonly flagged toxicology research refers to these categories, and checking the INCI list is more reliable than relying on front-of-pack claims.

  • Question: What makes a shampoo low-toxic?

    Answer: A low-toxic shampoo is defined by what it excludes: endocrine disruptors (parabens, phthalates), harsh cleansing agents (SLS, SLES), and synthetic fragrance - which can contain dozens of undisclosed compounds. Low-toxic doesn’t mean entirely synthetic-free; it means every ingredient is purposeful and has a reasonable safety profile. The EWG Skin Deep database is a useful independent reference for evaluating any shampoo’s ingredients.

  • Question: What ingredients are considered harmful in shampoo?

    Answer: The ingredients most consistently flagged in haircare safety discussions are parabens (oestrogen-mimicking preservatives), phthalates (plasticisers hidden in fragrance), synthetic fragrance, sulfates (SLS, SLES), and aggressive conditioning agents. Under Your Skin excludes all of these categories, which is why it appears in low-tox and pregnancy-safe recommendations. Checking for these on any INCI list takes under a minute.

  • Question: What are endocrine disruptors in haircare?

    Answer: Endocrine disruptors in haircare are compounds that interfere with hormonal signalling - either by mimicking hormones, blocking them, or altering their production. The most commonly flagged are parabens (oestrogen-mimicking preservatives) and phthalates (often hidden in synthetic fragrance). These ingredients can be absorbed through the scalp and accumulate with repeated use.

  • Question: What is a sulfate-free and paraben-free shampoo?

    Answer: A sulfate-free and paraben-free shampoo removes two of the most consistently flagged ingredient categories in conventional haircare. Sulfates (primarily SLS and SLES) are aggressive detergents that strip the scalp’s protective sebum layer and can trigger reactivity. Parabens are preservatives with documented oestrogen activity. Removing both from a daily shampoo reduces cumulative chemical stress on the scalp.

  • Question: Is non-toxic shampoo better for your hair?

    Answer: Non-toxic shampoo is often better for long-term scalp health rather than immediate hair performance. By removing harsh sulfates and irritating additives, these formulas allow the scalp’s sebum regulation to normalise over time - typically less dryness, less reactivity, and healthier hair growth environments. Most people notice a difference within two to four weeks.

  • Question: What is the best non-toxic shampoo for sensitive scalp?

    Answer: The best non-toxic shampoo for a sensitive scalp combines two things: the absence of major irritants (sulfates, synthetic fragrance, parabens) and the use of mild, well-tolerated surfactants. Most people with sensitive scalps benefit from removing irritants first and then allowing the scalp’s balance to stabilise. This reduces trigger load and improves overall scalp comfort.

  • Question: What is a non-toxic alternative to products with toxins?

    Answer: A non-toxic alternative replaces the five most commonly flagged ingredient categories with well-tolerated equivalents: mild plant-derived surfactants instead of SLS/SLES, alternative preservation systems instead of parabens, and no synthetic fragrance. The functional result is a shampoo that cleanses effectively while reducing unnecessary chemical exposure.

  • Question: Why do people choose non-toxic hair products?

    Answer: People choose non-toxic hair products for three main reasons: to reduce cumulative exposure to ingredients with uncertain safety profiles, to manage specific conditions such as hormonal imbalance or scalp sensitivity, and to avoid product build-up caused by harsh detergents. This reflects a broader shift towards ingredient transparency and long-term scalp health.